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Discussion Point: Can Marketing Technology Grow Any Bigger?

Discussion Point: Can Marketing Technology Grow Any Bigger?

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Scott Brinker did the heavy lifting. The rest of us jumped on the bandwagon and began to weigh in.

Brinker’s yearly marketing technology supergraphic hit the streets in January. It featured 100 percent growth in the number of vendors in this space, climbing to 1,876.

People are frightened. People are excited. People love this MarTech stuff. It’s all over the place — marketing technology ads on Pandora, FM radio and of course all the rage in trade shows.

But is it an unprecedented tech landscape? Has this kind of explosion ever happened before? We thought this would make for another good discussion this week.

Read full story…


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