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Dinner with the Sunday Grannies: When Marketing Campaigns Really Work

Dinner with the Sunday Grannies: When Marketing Campaigns Really Work

Romania has a problem. They have a large population of elderly people, 40%, living alone. So Vodafone, via McCann Erickson Bucharest, created a marketing campaign around two Romanian widows who were still in the habit of cooking enough food for a full family dinner.

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