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Digital Retail Marketing Upside to Reach $199.4 Billion

Digital Retail Marketing Upside to Reach $199.4 Billion

Only the most conservative laggard marketers have yet to embrace digital trends. Global brand and retail spend on digital marketing activities will reach nearly $200 billion in 2015, that’s up by 15 percent on 2014 levels, according to the latest market study by Juniper Research.

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