Brought to you by NGT Marketing Group

Digital Paves the Road to Weight Loss

Digital Paves the Road to Weight Loss

With so many weight-loss options out there—from mobile apps to fad diets to fitness programs—consumers are turning to digital to find the right solution. To gain a better understanding of their journeys, Google and The Modellers conducted a study. The research revealed three key findings: Consumers are faced with a baffling number of weight-loss options, they focus on fitness over nutrition, and cost is a major concern. Given that these health-conscious consumers spend 27 hours per week on the internet across devices, marketers have a real opportunity to connect with them online in an engaging, informative way.

Sign up for Think with Google Newsletter

7
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/digital-paves-the-road-to-weight-loss
LinkedIn