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Digital Luxury Trends 2013: Secret Accessibility, Cultural Streams and Focus on Nike

Digital Luxury Trends 2013: Secret Accessibility, Cultural Streams and Focus on Nike

For many luxury digital marketers, the competitors are the other luxury brands. But that's wrong. The true opponents are now Nike, Starbucks, top banks. These stakeholders fight for the exact same resource: the attention of decision-makers, affluent people, influencers.

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