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Digital Experience Consistency Starts With Reliable Customer Data

Digital Experience Consistency Starts With Reliable Customer Data

Digital Experience Consistency Starts With Reliable Customer Data

Sometimes, in their eagerness to deliver excellent customer experiences, organizations design “special” moments for individual customer touch points.
Tactics like this have multiple issues. 
First, that delightful moment you created for a single touch point has nothing to do with what the customer wants from you.

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