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Digital Ad Spend Grows, But What About Investment? [INFOGRAPHIC]

Digital Ad Spend Grows, But What About Investment? [INFOGRAPHIC]

From an industry point of view, growth in digital advertising indicates a certain level of health. It shows that digital has firmly moved out of the experimental mode and is now a core part of a marketer’s arsenal. But it also raises significant questions – after all, if spending is increasing, are we also seeing a rise in investment?

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