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Datalogix Buys Shopper-Marketing Firm Spire to Extend Data and Market Reach

Datalogix Buys Shopper-Marketing Firm Spire to Extend Data and Market Reach

Spire was founded in 2007 as Loyalty Marketing Analytics by Paul Taylor and Brian Ochs, two former executives with marketing analytics firm ImmediateFX, and later joined that same year by James Simon. The three will join other Spire employees at 

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