
Schulze and Varshneya reviewed the results of the “Trends and Challenges of B2B Marketing Analytics in 2014” survey, which included responses from 500 marketing professionals. They found that 54 percent of people claim that a lack of systems …
Schulze and Varshneya reviewed the results of the “Trends and Challenges of B2B Marketing Analytics in 2014” survey, which included responses from 500 marketing professionals. They found that 54 percent of people claim that a lack of systems …
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