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Dark Social Media: The Digital Maze for Brand Marketers and Social Media Experts

Dark Social Media: The Digital Maze for Brand Marketers and Social Media Experts

The recent events in Paris demonstrated how powerful so-called “dark social media” can be, when it comes to organizing propaganda below the radar. The growing interest from political bodies for this notion of underground social conversations could legitimize privacy threats to better monitor digital users. Nonetheless, even if the notion seems to have been only recently coined, “dark social” started ages ago, with instant messengers, and later, newsgroups. It did not seem to be a problem until now.

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