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Daily Research News Online no. 21201 – Deal Gives GroupM Execs Access to …

Daily Research News Online no. 21201 – Deal Gives GroupM Execs Access to …

GroupM has partnered with Networked Insights, giving execs from the WPP firm access to real-time social media consumer data via the 'Kairos' marketing analytics platform. GroupM execs get Kairos access Kairos provides insights not found in many social …

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