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Customer Service Is the New Marketing: Measuring and Turning Satisfaction into ROI

Customer Service Is the New Marketing: Measuring and Turning Satisfaction into ROI

This year at The Social Shake-Up, SAP gathered an all-star panel of customer service minds, including Shep Hyken, Dan Gingiss of Discover, and Natanya Anderson of Whole Foods, to discuss how customer service is indeed at the heart of today’s digital marketing.

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