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Customer Journey Mapping Should Take a Page From GPS

Customer Journey Mapping Should Take a Page From GPS

Customer Journey Mapping Should Take a Page From GPS

“A journey,” said John Steinbeck, “is like marriage. The certain way to be wrong is to think you control it.”
Steinbeck knew that lesson well. In “Travels with Charley,” the author spent much of the travelogue lost. Similarly, many marketers often find their efforts to control the consumer journey counterproductive.

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