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Customer Journey Management in an Era of Disjointed Journeys

Customer Journey Management in an Era of Disjointed Journeys

Customer Journey Management in an Era of Disjointed Journeys

Moving a customer from the top of the sales funnel down through the final sale as well as post-purchase follow-up are all essential parts of customer journey management. But along the way, there are several potential pitfalls where the customer could exit the funnel entirely, with the sale being lost.

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