SAN FRANCISCO — Marketing and technology professionals joined forces this week at the MarTech Conference to reimagine what’s possible in the customer experience (CX) world and to share tips on how to win hearts, minds and sustainable transactions. More than 1,100 people attended, which was double the number at the inaugural event held in Boston six months ago.
The two day event included an impressive variety of participants, a balance between marketing and technology topics and a touch of March Madness and April Fools’ themes. The single-track format was ideal to take in the breadth of the program.
Basketball coach John Wooden’s quote, featured in one of the presentations, provided the best context for the event:
Never mistake activity for achievement."