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Crossing The Chasm: Selling And Buying Process

Crossing The Chasm: Selling And Buying Process

Several of my recent posts have stimulated discussions about the chasm between our Selling Process and our Buying Processes. I’ve gotten a lot of questions about, “Shouldn’t we be focusing on their buying process,” “How do we bridge the selling and buying processes,” “How do we manage to two processes simultaneously,” and a number of others.

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