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CRM Is Mature and Growing Nicely, Gartner Claims

CRM Is Mature and Growing Nicely, Gartner Claims

The customer relationship management (CRM) market is well-established, mature and growing at a healthy clip. That’s Gartner’s headline finding in its latest global analysis of this software category. Specifically, it found that worldwide CRM software investments grew to $23.2 billion in 2014, up 13.3 percent from 20.4 billion in 2013.

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