It’s a bad idea to create content for content’s sake. Gone are the days when haphazard content marketing without a clearly defined strategy could succeed. In the absence of a sound plan, content risks languishing on Google’s last pages or having a negative impact on search rankings if it’s of poor quality. Unless you’re equipped to create relevant, high quality content, hold off until you’re ready. If you have no idea where to start, the tips outlined below can assist you in devising a digital marketing strategy that will not only have your readers clamouring for more, but also find favour with search engines.