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Could the Future of Mobile Ads Lie in Apple's Location Services?

Could the Future of Mobile Ads Lie in Apple's Location Services?

Location based advertising is nothing new. Google offer it, Foursquare have a fairly robust offering, and even mobile operators such as O2 have tried to jump in on the act. Apple offer iAds, but in my own experience, they’ve never been relevant to me, let alone my location.

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