Yes, we know, the word “cloud” has become a cliché — so much so, that CIOs are sick of hearing it. Not only that, but the CIO Journal suggests that everything has been cloud-washed to the extent that no one even knows what “cloud” means anymore.
But it’s not the word “cloud” that the information overlords ought to be worried about. God knows that John in Marketing, Sue in HR and Al in Accounting aren’t thinking “cloud” when they sign up for and log in to prosumer Software-as-a-Service (SaaS) solutions. All they want to do is to get their jobs done with the best and easiest to use solution. And there are plenty to choose from.