Brought to you by NGT Marketing Group

Content Marketing Strategy: What Does Relevance Really Mean?

Content Marketing Strategy: What Does Relevance Really Mean?

When we’re building audience archetypes or buying personas, what we’re really doing is trying to get into the heads of our prospective buyers, and figure out how they think, feel, and experience the world. We focus on the world they live in, their problems and desires, the things that stop them from getting what they want.

4
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/content-marketing-strategy-what-does-relevance-really-mean
LinkedIn