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Content Marketing: Reaching for the Stars (But Reach Is Yesterday's Game)

Content Marketing: Reaching for the Stars (But Reach Is Yesterday's Game)

Chasing reach is simply a new variant of the (now belatedly discredited) exercise of manufacturing Facebook likes and Twitter followers. You may have reached a whole lot of people, but so what? What does this actually mean for what these people think about your brand and how does this translate into improved sales or reputation scores?

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