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Content Marketing Minds: Is the Problem Content Shock or Content Schlock?

Content Marketing Minds: Is the Problem Content Shock or Content Schlock?

Content marketing leader Mark Schaefer lit a fire this month when he introduced "Content Shock" and and claimed content marketing may not be a sustainable strategy. Who cares? Marketers do. And marketers had a lot to say about this version of "information overload." Should it affect your approach? Wiil it?

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