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Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies

Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies

It’s easy to get the connection between content marketing and business-to-business brands. B2B purchases are typically complex, so education is required to ensure prospects understand the benefits of the purchase. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle.

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