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Content Is King, But Distribution Is Queen and She Wears the Pants

Content Is King, But Distribution Is Queen and She Wears the Pants

This year has seen many thought leaders chime in on the quantity versus quality content argument. The more time marketers spend on quality, the less time they have for production. Seems like a fair concern, right? Here’s the problem: 64 percent of content marketers feel they don’t use content effectively.

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