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ConAgra's Quest to Gain Actionable Insights from Social Media Data

ConAgra's Quest to Gain Actionable Insights from Social Media Data

In his presentation, “Evolving Marketing Analytics for Impact,” Guard detailed how analytics are making a difference at $18 billion ConAgra, North America's largest food manufacturer. ConAgra brands, such as Healthy Choice, Hunt's and Reddi Wip, can be 

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