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Companies Embrace Advanced Analytics But Not Big Data

Companies Embrace Advanced Analytics But Not Big Data

Advanced analytics is becoming an enterprise essential. But most companies appear content to stick with the benefits of the "small data." the technology generates rather than make the necessary investments to capitalize on big data.

That’s true even though a majority agree that big data is important, according to a new study commissioned by Dell and the International Institute for Analytics.

The study defines advanced analytics as predictive and prescriptive analytics rather than simple reporting.

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