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CMSWire's September Tweet Jam: How Marketers Leverage Big Data + Analytics – Meet the Experts #CXMChat

CMSWire's September Tweet Jam: How Marketers Leverage Big Data + Analytics – Meet the Experts #CXMChat

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It’s no secret that many marketers cringe at the very mention of Big Data. Is it because big data is nothing more than a big buzzword and brings no additional value, or is it simply that they’re terrified at the prospect of diving into all that data? Either way, big data appears to be here to stay and marketers better learn how to mine the most value from it.

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