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CMSWire Tweet Jam: Mastering Analytics in the Big Data Age #CXMChat

CMSWire Tweet Jam: Mastering Analytics in the Big Data Age #CXMChat

CMSWire Tweet Jam: Mastering Analytics in the Big Data Age #CXMChat

From focus groups to surveys, businesses have been collecting customer data for years. The rise of the Internet and the unleashing of the social firehose gave companies more access to customer data than ever before. But all this data is only digital waste if it doesn’t prompt insights and action.

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