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CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About Economy

CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About Economy

60% of CMOs surveyed collect online customer behavior data for targeting purposes and 88.5% expect to increasingly do this over time. Marketing analytics is currently 5.5% of marketing budgets and is expected to increase to 8.7% over the next three years.

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