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CMOs Share Ways to Save Money as Martech Investments Decline

CMOs Share Ways to Save Money as Martech Investments Decline

CMOs Share Ways to Save Money as Martech Investments Decline

Chief marketing officers remain hopeful that their budgets will increase in 2020, but numbers don’t lie. According to the Gartner CMO Spend Survey 2019-2020  (registration required) released earlier this month, marketing budgets have dropped below 11% for the first time since 2014.

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