Brought to you by NGT Marketing Group

CMO Optimism At Four-Year High, But Proving Marketing's Value Remains Elusive

CMO Optimism At Four-Year High, But Proving Marketing's Value Remains Elusive

Marketing analytics, marketing's version of big data, is currently 5.5% of marketing budgets and is expected to increase to 8.7% over the next three years. The use of this big data remains a challenge, however, as the reported percentage of projects

7
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/cmo-optimism-at-four-year-high-but-proving-marketings-value-remains-elusive
LinkedIn