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CMO of the Week: Seeing Green by Going Green with Tom Santora, CMO of Omni Hotels & Resorts

CMO of the Week: Seeing Green by Going Green with Tom Santora, CMO of Omni Hotels & Resorts

Corporations may or may not “be people,” depending on the political leanings of who you ask, but to appropriate a phrase from Lincoln, they can at least be “for the people.” That’s the idea behind Corporate Social Responsibility (CSR), that much-criticized area of activities meant to reveal a more altruistic side of a big company — think environmental clean ups, community investment, doing good beyond what’s required by law.

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