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CMO of the Week: Playing Nice with Cammie Dunaway, KidZania

CMO of the Week: Playing Nice with Cammie Dunaway, KidZania

KidZania is a kids-only role-playing institution that counts 16 “territories” around the world, each one a functioning metropolis where kids run the show. We spoke to Cammie Dunaway, former CMO of KidZania, to discuss how they plan and market to this very specific audience. 

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