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CMO of the Week: Matt Sweetwood of Unique Photo on Personal Branding & the Perfect Shot

CMO of the Week: Matt Sweetwood of Unique Photo on Personal Branding & the Perfect Shot

What kinds of appliances are in the toolbox of today’s CMO, you ask? Well, where shall we start? Thanks to a never-ending assembly line of digital instruments, there’s enough metaphorical gadgetry to make the modern marketer’s so-called toolbox look more like Home Depot. But the person wielding the tools is also important, just as the photographer holding the camera can make or break a good photo.

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