Brought to you by NGT Marketing Group

CMO of the Week: Marketing Mixology with Lee Applbaum of Patrón

CMO of the Week: Marketing Mixology with Lee Applbaum of Patrón

Anyone who’s ever worked in alcoholic beverage marketing knows that it’s a product category unto itself, and certainly a tough cork to pop, so to speak, when it comes to branding. So rather than burst through the saloon doors at Patrón with a mission of revamping the brand, Lee Applbaum smartly approached his position as CMO with an “If it ain’t broke, don’t fix it” mentality. As far as he could tell, there were no broken bottles to be found at Patrón Headquarters.

10
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
LinkedIn