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CMO of the Week: John Hayes, American Express and Transforming Marketing Into Service

CMO of the Week: John Hayes, American Express and Transforming Marketing Into Service

Is American Express a credit card company? Yes. But if you speak to CMO John Hayes, he’ll tell you that American Express is first and foremost a service company. How do Hayes and his marketing team push the boundaries of marketing as service? By fostering workplace curiosity, taking up their customers’ interests and extending benefits to non-members.

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