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CMO of the Week: John DeVincent, Recent eMoney Advisor, on Underdog Marketing

CMO of the Week: John DeVincent, Recent eMoney Advisor, on Underdog Marketing

Contrary to popular belief, being the underdog isn’t fun. Usually, you’re outmuscled, you’re always outspent and if you’re lucky, you might get name-checked in an article about your competition. To put it mildly, it’s rough out there. But Hollywood does get one thing right: everybody loves to see an underdog win. Enter John DeVincent, who until recently was the CMO at eMoney Advisor, an up and coming brand in the financial advice sector.

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