Contrary to popular belief, being the underdog isn’t fun. Usually, you’re outmuscled, you’re always outspent and if you’re lucky, you might get name-checked in an article about your competition. To put it mildly, it’s rough out there. But Hollywood does get one thing right: everybody loves to see an underdog win. Enter John DeVincent, who until recently was the CMO at eMoney Advisor, an up and coming brand in the financial advice sector.