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CMO of the Week: Evan Greene, the GRAMMY Awards and Lessons on Listening

CMO of the Week: Evan Greene, the GRAMMY Awards and Lessons on Listening

As you’re reading this article, Evan Greene is enjoying what he might call the post-season. If he were still with the GRAMMYs — Greene will be exercising his talents at Disney as of several weeks ago — he’d likely already be plotting his company’s next awards season push. As the CMO, Greene was tasked with the tall order of serving up year after year of high quality campaigns for one of the most-watched annual telecasts in America. He was also expected to help the GRAMMYs reach an even wider audience every year. No pressure.

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