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CMO of the Week: Chris Brull, Kawasaki Motors on Celebrating and Sharing a Lifestyle

CMO of the Week: Chris Brull, Kawasaki Motors on Celebrating and Sharing a Lifestyle

Even though Kawasaki Motors is more than 140 years old, it’s a company that’s all about the thrill of adventure — “wild, unrestrained, amazing fun,” according to CMO Chris Brull. At the helm of its marketing campaigns, Brull embodies the brand’s enthusiasm and energy. Brull’s task is incredible: juggling 14 sub-brands and 84 different models while somehow keeping the brand consistent and personal for long-time Kawasaki fanatics. The industry of power sports is, more so than others, extremely hyper connected, making it a great challenge with even greater rewards.

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