Brought to you by NGT Marketing Group

CMO of the Week: Beth Comstock, General Electric and Spinning Curiosity Into B2B Marketing Gold

CMO of the Week: Beth Comstock, General Electric and Spinning Curiosity Into B2B Marketing Gold

We can expect even more original thinking from GE as long as Comstock holds the reins. When asked about the future of marketing, she believes that a more holistic customer experience is on the horizon. “We haven’t cracked it yet,” she says, “but I’m looking forward to seeing how we can – and I think digital technology is taking us there very fast.”

6
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
LinkedIn