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CMO of the Week: Antonio Lucio of Visa and the Nuances of Modern Marketing

CMO of the Week: Antonio Lucio of Visa and the Nuances of Modern Marketing

As the media landscape continues to splinter, staying on top of new and emerging digital media is a challenge for all CMOs. For Antonio Lucio, Global Chief Brand Officer of Visa, this challenge means that a digital mindset has to be integrated into the core of his company’s marketing strategy, not easy for a business with as much history as Visa.

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