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Cleaning Up Social Media Messes: What You Can Learn from DiGiorno

Cleaning Up Social Media Messes: What You Can Learn from DiGiorno

No brand wants to be associated with negative events ripped from the headlines, but sometimes a well-meaning social media manager gets it wrong. A few weeks ago, DiGiorno Pizza got it really wrong with the “#WhyIStayed You Had Pizza” tweet. Fortunately, there’s life after a social media disaster if it’s handled properly. Here are a few things companies can do to right such a horrible wrong.

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