Brought to you by NGT Marketing Group

Cisco CMO Reveals Her Pain Points

Cisco CMO Reveals Her Pain Points

About 15 years ago, Blair Christie made one of those life-changing decisions. She gave up her notion of seeking her fortune on Wall Street to become the investor relations director for Cisco, helping to guide Wall Street’s expectations for the networking powerhouse.

This week, amid the hullabaloo of the sprawling Cisco Live conference — it takes up all three halls in San Francisco’s Moscone Center plus an adjacent high-rise hotel — Christie said she’s oh-so glad she found the way to San Jose, where she now serves Cisco as chief marketing officer.

Stepping aside from the hoopla from the conference, she shared an inside look at her marketing strategies with CMSWire. We were particularly interested in which tools the mammoth B2B tech vendor uses to market itself globally, but also asked her about her mobile and social strategies, and about her biggest "pain points" as a CMO. 

Read full story…


Follow us on Twitter

Join free newsletter

View upcoming events

Find a new job

2
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/cisco-cmo-reveals-her-pain-points
LinkedIn