About 15 years ago, Blair Christie made one of those life-changing decisions. She gave up her notion of seeking her fortune on Wall Street to become the investor relations director for Cisco, helping to guide Wall Street’s expectations for the networking powerhouse.
This week, amid the hullabaloo of the sprawling Cisco Live conference — it takes up all three halls in San Francisco’s Moscone Center plus an adjacent high-rise hotel — Christie said she’s oh-so glad she found the way to San Jose, where she now serves Cisco as chief marketing officer.
Stepping aside from the hoopla from the conference, she shared an inside look at her marketing strategies with CMSWire. We were particularly interested in which tools the mammoth B2B tech vendor uses to market itself globally, but also asked her about her mobile and social strategies, and about her biggest "pain points" as a CMO.