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CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs

CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs

Have you tried implementing an employee brand advocacy program only to find you are constantly hitting internal road blocks?Do you struggle with getting the buy-in from key stakeholders? Do you feel like you are herding cats getting even your pilot program off the ground?A successful employee advocacy program requires more than a fancy slide deck, and lip service approval from the c-suite.If you want real results with your employee brand advocacy program, everyone from the CEO and c-suite, executive directors to employees must have skin in the game.You must earn their buy-in, support and belief in your program. You need to ensure them they are part of something that is bigger than themselves and what you or them can do alone.Take a listen to this episode of the Social Zoom Factor podcasts for a discussion on why key stakeholders, business leaders and employees must invest in employees and why employees must be committed to the program for the right reasons.Podcast Episode HighlightsWhy commitment from the c-suite is imperativeWhy buy-in from middle management and directors is importantWhy employees must have skin in the gameSupporting Resources:Employee Brand Advocacy Get Started GuideEmployee Brand Advocacy 101 Webcast Replay10 Reasons Employees are Your Best Brand AdvocatesWhy Employee Brand Advocacy Programs Power Up Your Brand (episode 64)The Social Employee: Ignite Employees to Power Up Your Brand (episode 15)How to Subscribe to Social Zoom Factor Podcast  iTunesStitcherSoundCloud

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