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Celebrities and Social Media: How Brands can Make the Best of Fame

Celebrities and Social Media: How Brands can Make the Best of Fame

Fame (thanks to social media) is no longer just a mysterious capital propagated through professional media, but a daily construct which is directly interacted with by people. Celebrities now cherish in sharing their reputation with their “fans” or “followers”, now labeled as the true shareholders of their reputation. The first step for any new attention-seeker is to open a social media account; whether it’s in the porn industry or in politics, a war on attention is happening.

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