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Trending hashtags can be a great way to get your business profile some traction in the social media landscape, but they can also lead to divisiveness and alienate sections of your audience. Given this, should brands stay away from political hashtags?
Facebook has now indexed more than two trillion posts, a huge collection of data that represents significant potential for search on the platform. Whether Search is a commercial proposition now or not, there’s little doubt that Facebook is looking to both improve and monetize Search – but what does that mean in the wider context of the Facebook experience?
While the emphasis of the marketing world is increasingly focused on social media channels, tried and true outreach methods like newsletters can still be very effective. In this post, Chris Syme looks at how one company maximizes attention with their newsletter strategy.
Brand journalism. Maybe you’ve heard the term and wonder what it means. Maybe you’ve also heard that it’s really only meant for the big guys — companies like Nike or Coca-Cola — who can afford to set up true newsroom-style publishing environments in-house.
Of all the troubles that can befall a human being in the 21st century, the wrath of the internet must be the most weird. There’s no real way to predict it’s behavior: It is random, it is overblown, it often targets the wrong people, and it flames out just as quickly as it explodes into […]
Yesterday Yahoo announced LiveText, its new messaging app, joining a market already crowded with other messaging services like WhatsApp and Snapchat. LiveText is trying to distinguish itself from the competition in one important regard: it will do text and video, but not audio.
“It was the best of times, it was the worst of times: to tweet,” writes Shea Bennett at Adweek. Coming up with little tweaks that improve the reach of you social media messages has become an obsession for social media marketers. How many posts on Facebook per day is optimal? What time should they go out? Should we […]