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Strategies for Marketing Archives - Page 6 of 353 - The Marketing Digest

Are you changing keyword bids too often?
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It’s great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments. The post Are you changing keyword bids too often? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content
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The site had scrubbed first-person reviews and content about rape and sexual assault at a Mexican resort. The post Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Four key holiday paid search trends to keep an eye on
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Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! The post Four key holiday paid search trends to keep an eye on appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Choosing a call analytics platform
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Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to… Please visit Search Engine Land for the […]

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SearchCap: TripAvisor labels risky hotels, paid search trends & more
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: TripAvisor labels risky hotels, paid search trends & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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5 surprising paid-search insights to help you win the holidays
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The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. The post 5 surprising paid-search insights to help you win the holidays appeared first on Search Engine… Please visit Search Engine Land […]

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Local SEO: Driving customer actions for enterprise-level brands
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Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. The post Local SEO: Driving customer actions for… Please visit Search Engine Land for the full article.

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Has AI changed the SEO industry for better or worse?
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Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals. The post Has AI changed the SEO industry for better or worse? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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