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Strategies for Marketing Archives - Page 5 of 398 - The Marketing Digest

Labels now available in Bing Ads Editor for Dynamic Search Ads
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New feature allows advertisers to organize DSAs in a personalized way. The post Labels now available in Bing Ads Editor for Dynamic Search Ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Federal Election Commission proposal toughens political ads disclosure rules
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The rule would bring traditional media disclosure requirements to digital ads. The post Federal Election Commission proposal toughens political ads disclosure rules appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Winter Olympics Google doodle for day 8 of the games marks the Lunar New Year
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Google’s Winter Olympics doodle series will include 17 doodles, with a new animated image for each day of competition. The post Winter Olympics Google doodle for day 8 of the games marks the Lunar New Year appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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What people get wrong about keyword cannibalization
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Columnist Patrick Stox suggests SEOs should reconsider how they think about keyword cannibalization and look at it as an opportunity, not an issue. The post What people get wrong about keyword cannibalization appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Invest in a killer PPC campaign by using these smart budget strategies
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Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success. The post Invest in a killer PPC campaign by using these smart budget strategies appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Making website speed and performance part of your SEO routine
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Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates. The post Making website speed and performance part of your SEO routine appeared… Please visit Search Engine Land for the full article.

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Google Maps for iOS catches up with Android version, adds driving directions, transit info & explore nearby
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A year after bringing real-time information within Google Maps for Android, Google has now released it for iOS devices. The post Google Maps for iOS catches up with Android version, adds driving directions, transit info & explore nearby appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Tracking the ROI of organic search for B2B
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Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone. The post Tracking the ROI of organic search for B2B appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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