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Strategies for Marketing Archives - Page 4 of 353 - The Marketing Digest

Voice search: Content may be king, but context is queen in the new voice-first world
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Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete. The post Voice search: Content may be king, but context is queen in the new voice-first world appeared first on Search Engine Land. Please visit Search Engine Land for the […]

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3 case studies of duplicate content consolidation
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Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients. The post 3 case studies of duplicate content consolidation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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3 strategic goals SEO consultants should fulfill
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Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI. The post 3 strategic goals SEO consultants should fulfill appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google Manual Actions: Frequently asked questions and their answers
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Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties. The post Google Manual Actions: Frequently asked questions and their answers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google updates mobile product knowledge panels to show even more info in one spot
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The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads. The post Google updates mobile product knowledge panels to show even more info in one spot appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SEO in 2018: What’s hot, what’s not?
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Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this webinar, we’ll sit down… Please visit Search Engine Land […]

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SearchCap: Google product reviews, voice search & SEO changes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google product reviews, voice search & SEO changes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature
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Bing also announced new weather and sports-related search updates and a photo contest. The post Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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